We don't believe that all ingredients are OK to put on your body as your skin soaks in around 65% of what you put on it.
One clinical study shows the average person has over 100 toxins in their bloodstream from cosmetics and detergents.
If you care about the food you eat, it's important to also care about what your skin is soaking up on a daily basis.
Clean Beauty Standards
The Environmental Working Group (EWG) standards are designed to help consumers make informed choices about the safety and environmental impact of the products they use. The EWG evaluates ingredients based on their potential health hazards, environmental effects, and the level of transparency in ingredient disclosure. Following EWG standards means prioritizing non-toxic, environmentally friendly, and responsibly sourced ingredients, ensuring that products are safe for both consumers and the planet.
In addition, our brand is proud to be PETA-Approved, which means all our products are certified cruelty-free and vegan, with no animal testing or animal-derived ingredients used in any part of our production process. We carefully select each ingredient to meet stringent criteria for safety and sustainability, avoiding harmful chemicals such as added parabens, sulfates, synthetic fragrances, and other toxins.
We ensure that our products not only deliver effective results but also contribute to the well-being of our customers and the environment. Our dedication to these principles reflects our ongoing mission to provide skincare that is truly clean, conscious, and cruelty-free.
Synthetic Fragrances And Your Health!
See the 250+ Ingredients We Refuse to Use:
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1-Methoxy-2-propanol |
2-Bromo-2-Nitropropane-1(and) 3-Diol |
2-Propenoic Acid, 2-Menthyl-Methyl Ester, Polymer with Ethenyl Acetate and 2-Ethylhexyl 2-Proponeate |
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4-Hexylresorcinol |
Acetone |
Acetyl trifluoromethylphenyl valylglycine |
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Alcloxa |
Aluminum chloride |
Aluminum Chloride Hexahydrate |
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Aluminum Chlorohydrate |
Ammonia |
Ammonium C6-16 perfluoroalkyl ethyl phosphate |
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Ammonium nonadecafluorodecanoate |
Ammonium pentadecafluorooctanoate |
Ammonium perfluorononanoate |
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Ammonium perfluorooctane sulfonate; ammonium heptadecafluorooctanesulfonate |
Ammonium polyacryloyldimethyl taurate |
Ammonium Xylene Sulfonate |
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AMP-acrylates/vinyl, isodecanoate crosspolymer |
Beheneth-25 |
Benzalkonium Chloride |
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Benzethonium Chloride |
Benzocaine |
Benzophenone |
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BHA (Butylated Hydroxyanisole) |
BHT (Butylated Hydroxytoluene) Butoxyethanol |
Butoxyethanol |
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C12-13 Pareth-23 |
C12-13 Pareth-3 |
C9-15 fluoroalcohol phosphate |
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Cetylpyridinium chloride |
Chlorhexidine digluconate |
Chlorotrifluoropropene |
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Chlorphenesin |
Cloflucarban |
Coal tar |
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Cocamide DEA |
Cocamidopropyl dimethylamine |
Colloidal silver |
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Copper Disodium EDTA |
Decylene glycol |
DEET |
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Diacetone alcohol |
Diacetone alcohol styrene |
Diazolidinyl Urea |
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Dibutyl Ethylhexanoyl Glutamide |
Dibutyl Lauroyl Glutamide |
Dibutyl Lauroyl Glutamide/ Dibutyl Ethylhaxanoyl Glutamide/ Octyldodecanol |
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Dibutyl phthalate |
Didecyldimonium chloride |
Diethanolamine (DEA) |
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Diethanolamine perfluorooctane sulfonate |
Diethoxyethyl succinate |
Diethylhexyl phthalate |
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Dihydroxyacetone |
Dimethyl phenylbutanol |
Dimethylmethoxy Chromanyl Palmitate |
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Dioxolane |
Disodium EDTA |
Divinyldimethicone/Dimethicone Copolymer |
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DMDM Hydantoin |
EDTA |
Emu Oil |
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Equine Oil |
Ethyl 2-cyano-3,3-diphenylacrylate |
Ethyl trimethylbenzoylphenylphosphinate |
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Etocrylene |
Fluorosalan |
Formaldehyde |
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Glyoxal |
Hexachlorophene |
Hexylresorcinol |
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Human placental protein |
Hydroquinone |
Hydroxyacetophenone |
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Imidazolidinyl Urea |
Iodine complex with ammonium ether sulfate and polyoxyethylene sorbitan monolaurate |
Iodine complex with phosphate ester of alkylaryloxy polyethylene glycol |
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Iodopropynyl Butylcarbamate |
Isobutylparaben |
Isododecane |
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Isoeicosane |
Isopropylparaben |
Lead acetate |
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Lidocaine |
Lithium perfluorooctane sulfonate; lithium heptadecafluorooctanesulfonate |
Melanin |
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Mercury |
Methacrylic Acid |
Methoxyisopropanol |
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Methyl Nicotinate |
Methyl perfluorobutyl ether |
Methyl perfluoroisobutyl ether |
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Methyl Trimethicone |
Methylbenzethonium chloride |
Methylchloroisothiazolinone |
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Methylene bis-benzotriazoyl tetramethylbutylphenol |
Methylene glycol |
Methylisothiazolinone |
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Microbeads |
m-Phenylenediamine and its salts |
Myristamide DEA |
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Nano silver |
Nature identical flavors |
Nonadecafluorodecanoic acid |
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Nonylphenoxypoly (ethyleneoxy) ethanoliodine |
Octafluoropentyl methacrylate |
Octinoxate |
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Octyl methoxycinnamate |
Oleamide DEA |
o-Phenylenediamine and its salts |
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Oxybenzone |
Paraformaldehyde |
PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin |
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PEG-30 Dipolyhydroxystearate |
Pentaerythritol tetrakis(3-(3,5-di-tert-butyl-4-hydroxyphenyl)propionate) |
Pentafluoropropane |
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Perfluorodecalin |
Perfluorodimethylcyclohexane |
Perfluorohexane |
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Perfluoroisohexane |
Perfluorononanoic acid (PFNA) |
Perfluorononyl dimethicone |
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Perfluorononylethyl carboxydecyl PEG-10 dimethicone |
Perfluorooctane sulfonate (PFOS); heptadecafluorooctane-1-sulfonic acid |
Perfluorooctanoic acid (PFOA) |
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Perfluorooctyl triethoxysilane |
Perfluoroperhydrophenanthrene |
Phenol |
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Phenylethyl resorcinol |
Phthalates |
Picaridin |
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Piroctone Olamine |
Placental protein |
Poloxamer 188 |
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Poloxamer 338 |
Poloxamer 407 |
Poloxamer—iodine complex |
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Polybutylene terephthalate |
Polyester-8 |
Polyethylene Terephthalate |
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Polyimide-1 |
Polyoxymethylene urea |
Polyperfluoroethoxymethoxy Difluoroethyl Peg Phosphate |
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Polyperfluoroethoxymethoxy PEG-2 phosphate |
Polyperfluoromethylisopropyl ether |
Polyurethane-14 |
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Polyurethane-33 |
Polyurethane-62 |
Polyvinyl chloride |
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Potassium perfluorooctanesulfonate; potassium heptadecafluorooctane -1-sulfonate |
Povidone-iodine |
PTFE |
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Quaternium 15 |
Saccharin and its sodium, potassium, and calcium salts |
Salt of Dodecylbenzene Sulfonate |
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Secondary amyltricresols |
Sh-oligopeptide-1 |
Silver |
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Silver chloride |
Silver Citrate |
Sodium Bisulfite |
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Sodium coceth sulfate |
Sodium heptadecafluorononanoate |
Sodium Hydroxymethylglycinate |
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Sodium magnesium fluorosilicate |
Sodium nonadecafluorodecanoate |
Sodium Oxychlorosene |
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Sodium xylene sulfonate |
Soyamide DEA |
Synthetic Fluorphlogopite |
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TBHQ (tertiary butylhydroquinone) |
Tetrafluoropropene |
Dyes/bleach |
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Plastic beads |
Toluene |
Tosylamide epoxy resin |
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Tribromsalan |
Triclocarban |
Triclosan |
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Trideceth-6 |
Triethylene glycol |
Trifluoroacetyl tripeptide-2 |
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Triple dye |
Trisodium EDTA |
Undeceth-5 |
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Undeceth-11 |
Undecoylium chloride iodine complex |
Vanillyl Butyl Ether |
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Whale oil |
Zinc pyrithione |